VERVE Fitness — SEO & GEO Implementation Plan

Site Audit Scores

Current performance across six SEO & GEO dimensions

Technical SEO

Content Quality

On-Page SEO

Performance

Trust & Authority

GEO Readiness

Key Strengths

Assets to leverage throughout the implementation

4.9★ Trustpilot · 3,000+ Reviews 16,000+ Commercial Fitouts Gold Coast Showroom 3D Gym Designer Tool Same-Day Dispatch Multi-Currency Support Comprehensive Product Catalogue

Critical Findings

Click any card for detailed recommendations

Missing or Thin Meta Descriptions

Critical

Product and collection pages lack unique, keyword-rich meta descriptions — reducing click-through rates from search results.

View fix →

Limited Schema Markup

Critical

Missing Product, FAQ, HowTo, Article, and Organization structured data that powers rich snippets and AI results.

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Zero GEO Infrastructure

Critical

No llms.txt, no AI-ready content formatting, no citation-ready statistics. Score: 38/100.

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Blog Content Lacks Depth

Warning

Current blog posts are too thin for topical authority. Need comprehensive buying guides and pillar content.

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No FAQ Sections on Key Pages

Warning

Missing FAQ content that drives featured snippets and AI citation. Major opportunity for both SEO and GEO.

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Internal Linking Structure

Warning

Weak internal linking reduces crawl efficiency and page authority distribution across key product pages.

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Image Alt Text Gaps

Improve

Many product images missing descriptive alt text — missed accessibility and image search opportunity.

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Local SEO Underutilised

Improve

Gold Coast showroom presence not fully leveraged through Google Business Profile and local citations.

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Technical Foundation

Weeks 1–2 · High Priority

Write unique meta descriptions for top 50 products + all collections

150–160 characters each. Template: [Product] — [Benefit]. [Trust Signal]. Shop at VERVE Fitness Australia.

High
Implement comprehensive Product schema (JSON-LD)

Include name, description, SKU, price, priceCurrency, availability, brand, image, aggregateRating, review.

High
Fix heading hierarchy across all page types

Single H1 per page, logical H2/H3 cascade. Audit with Screaming Frog or similar.

High
Optimise robots.txt — ensure AI crawlers not blocked

Review for User-agent: GPTBot, ClaudeBot, Bingbot, PerplexityBot. Allow crawling of key pages.

Med
Image alt text audit and implementation

Descriptive alt text for all product images. Format: "VERVE [Product Name] — [description of image]"

Med
Google Search Console — verify property & submit sitemap

Verify vervefitness.com.au, submit XML sitemap, review crawl stats and coverage report.

Med

Content & On-Page Optimisation

Weeks 3–6 · Core Work

Add 200–400 word introductions to all collection pages

Keyword-rich overview copy with internal links. Include category benefits and use-case context.

High
Expand thin product descriptions

Add benefits, "ideal for" callouts, detailed specifications, and unique selling points to top products.

High
Add FAQ sections to top 20 products + all collections

5–8 conversational Q&As per page. Natural language answers that target long-tail search queries.

High
Build internal linking map

Map hub pages → spoke pages. Link collection pages ↔ blog posts ↔ product pages systematically.

Med
Publish 4 cornerstone buying guides

1,500–3,000 words each: Commercial Gym Equipment Guide, Home Gym Setup Guide, Ice Bath Benefits Guide, Sauna Buying Guide.

High
Implement FAQ schema (JSON-LD) on all FAQ sections

Generate matching FAQ structured data for every page that has FAQ content.

Med

GEO Implementation

Weeks 5–8 · AI Visibility

Create llms.txt file

Business description, key product categories, links to important pages, trust signals. Serve at vervefitness.com.au/llms.txt

High
Rewrite key pages for AI citation

Add "best for" statements, direct-answer formatting, citation-ready statistics with sources.

High
Implement Organization schema with sameAs links

Link to all official social profiles, Trustpilot, Google Business Profile for entity validation.

Med
Build comparison content

"VERVE vs [Competitor]" pages, "Best Gym Equipment in Australia 2026", "Best Commercial Gym Suppliers".

High
Publish definitive statistics content

Original data-driven pieces like "Australian Fitness Industry Report" with citable stats and data tables.

Med
Set up AI visibility monitoring

Track mentions in ChatGPT, Perplexity, Google AI Overviews. Document baseline and monitor monthly.

Low

Local SEO & Link Building

Weeks 7–12 · Authority Building

Optimise Google Business Profile completely

Full profile with categories, attributes, photos, products, Q&A, weekly posts, and response strategy.

High
Build local citations across Australian directories

Yellow Pages AU, TrueLocal, Yelp AU, Hotfrog, fitness-specific directories. Consistent NAP data.

Med
Outreach to fitness publications

Target Men's Health AU, body+soul, news.com.au lifestyle. Pitch expert commentary, equipment guides, industry data.

Med
Partner content strategy

Collaborate with gyms, personal trainers, and fitness influencers for co-branded content and backlinks.

Med
Review generation campaign for Google reviews

Post-purchase email sequence, QR codes at showroom, incentivised review requests to build local authority.

Med
Monthly content publishing — 4–6 blog posts/month

Maintain content calendar with product spotlights, buying guides, industry news, and workout content.

Low

Claude Cowork Implementation Guide

Automate the bulk of this SEO & GEO plan using Claude's desktop agent

Cowork is Claude's desktop agent that reads and creates files in your local folders. Below is a practical breakdown of what Cowork can automate from this plan, what still requires manual work, and exact prompts for each implementation session.

What Cowork Can & Can't Automate

Green = Cowork handles it · Yellow = manual work required

✓ Cowork Automates

Write all meta descriptions at scale from product CSV export
Generate all JSON-LD schema (Product, Organization, FAQ, LocalBusiness)
Create llms.txt file with business details and key pages
Generate descriptive alt text for all product images
Write all 4 pillar buying guides (1,500–3,000 words each)
Generate FAQ sections for every collection page + top products
Write collection page introductions (200–400 words each)
Expand thin product descriptions with benefits and callouts
Create 3–6 month blog content calendar with outlines
Rewrite pages for AI citation format
Build comparison and "Best of" articles
Draft Gold Coast Showroom landing page
Write pitch emails for publications and partnerships
Create case study templates and draft case studies
Generate Google Business Profile post templates

→ Manual Work Required

Shopify Admin — uploading meta descriptions, editing theme code, pasting schema into Liquid files
Installing Shopify apps (JSON-LD for SEO, Smart SEO)
Google Search Console — submitting sitemaps, reviewing crawl errors, verifying property
Google Business Profile — claiming, uploading photos, responding to reviews
Building directory citations (creating profiles on Yellow Pages, TrueLocal, etc.)
Outreach execution — actually sending the pitch emails Cowork drafts
AI visibility monitoring — querying ChatGPT, Perplexity, Google AI Overviews manually
Publishing content to Shopify blog (copy-paste from Cowork outputs)

Recommended Cowork Sessions

Four focused sessions to execute the entire plan

Session 1

Technical Assets

Drop your product catalogue CSV and this plan HTML into a folder. Cowork generates all meta descriptions, alt text, and schema markup files.

Output: CSV of meta descriptions, JSON-LD schema files, alt text spreadsheet, llms.txt

View full guide & prompt →

Session 2

Content Creation

Cowork writes all pillar guides, FAQ sections, collection page intros, and expanded product descriptions in one autonomous run.

Output: 20+ content files — guides, FAQs, intros, descriptions — ready for review

View full guide & prompt →

Session 3

GEO Content Package

Cowork creates AI-optimised content: llms.txt, rewrites product pages for citation, builds comparison articles and data-driven content.

Output: GEO-optimised content package with citation-ready formatting

View full guide & prompt →

Session 4

Local SEO & Outreach

Cowork drafts the showroom landing page, pitch emails, case study templates, and a 6-month content calendar.

Output: Outreach pack, showroom page draft, content calendar spreadsheet

View full guide & prompt →

Getting Started with Cowork

Prerequisites and setup instructions

1. Requirements

Setup

Claude Desktop app (macOS or Windows), paid Claude subscription (Pro, Max, Team, or Enterprise), and an active internet connection.

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2. Create Your Project Folder

Setup

Create a folder like VERVE-SEO-Project/ on your desktop. Add your Shopify product catalogue CSV and this HTML plan.

View details →

3. Set Folder Instructions

Setup

Add a persistent instruction to the folder to set VERVE brand context for every session.

View details →

4. Run Sessions Sequentially

Workflow

Paste each session prompt, let Cowork work autonomously, review outputs, then proceed to next session.

View details →

5. Power Tips — Plugins & MCP

Advanced

Extend Cowork with MCP tools for competitor research, keyword data, and enhanced content planning.

View details →

6. After Cowork — Manual Steps

Next Steps

Upload meta descriptions to Shopify via CSV import. Paste schema into theme Liquid files. Copy-paste content into Shopify blog editor.

View details →

Site Audit Scores

Key Strengths

Critical Findings

Technical Foundation

Content & On-Page Optimisation

GEO Implementation

Local SEO & Link Building

What Cowork Can & Can't Automate

✓ Cowork Automates

→ Manual Work Required

Recommended Cowork Sessions

Getting Started with Cowork

Missing or Thin Meta Descriptions

Why It Matters

How to Fix

Example

Limited Schema Markup

Schema Types to Implement

Implementation

Zero GEO Infrastructure

What's Missing

How to Fix

Blog Content Lacks Depth

Content Strategy

No FAQ Sections on Key Pages

Implementation

Internal Linking Structure

How to Fix

Image Alt Text Gaps

How to Fix

Local SEO Underutilised

How to Fix

1 Technical Assets

Prerequisites

What You'll Produce

Step-by-Step

Copy-Paste Prompt — Meta Descriptions

Copy-Paste Prompt — Schema Markup

Copy-Paste Prompt — llms.txt

Copy-Paste Prompt — Alt Text

After This Session

2 Content Creation

Prerequisites

What You'll Produce

Step-by-Step

Copy-Paste Prompt — Pillar Buying Guides

Copy-Paste Prompt — FAQ Sections

Copy-Paste Prompt — Content Calendar

3 GEO Content Package

Prerequisites

What You'll Produce

Step-by-Step

Copy-Paste Prompt — AI Citation Rewrites

Copy-Paste Prompt — Comparison Articles

Copy-Paste Prompt — Showroom Page

4 Local SEO & Outreach

Prerequisites

What You'll Produce

Copy-Paste Prompt — Pitch Emails

Copy-Paste Prompt — Case Studies

Copy-Paste Prompt — GBP Posts

✓ Meta Descriptions at Scale

How It Works

Prompt

What You Still Do Manually

✓ JSON-LD Schema Generation

How It Works

Prompt

What You Still Do Manually

✓ llms.txt Creation

How It Works

What You Still Do Manually

✓ Image Alt Text Generation

How It Works

Prompt

What You Still Do Manually

✓ Pillar Buying Guides

How It Works

The 4 Recommended Guides

What You Still Do Manually